Visit Espoo's target is to support the convention and tourism industry in Espoo by:
- developing convention and tourism services
- increasing the number of visitors and overnight stays
- offering tourism information to visitors and travel agencies
- offering free of charge service to meeting organiners and agencies
- building the image of Espoo
Visit Espoo is part of the new city marketing company, Espoo Marketing Oy, launched in October 2015. The City of Espoo strengthened its marketing efforts by merging Espoon Matkailu Oy and Otaniemen Kehitys Oy, creating the new company Espoo Marketing Oy. Its business is to market the city and develop the area's vitality and competitiveness in collaboration with its partners.
As defined in the Espoo story, the new company's aim is to boost Espoo's appeal and visibility among international audiences as an interesting innovation environment that focuses on knowledge, science, arts and economics, as well as being an attractive leisure and meeting destination. The goal is to entice new companies – with new jobs, research activities and visitors – to the area, and to help all companies to succeed. The company's marketing operations will cover both Finland and overseas markets.
The company is spearheaded by Espoo Innovation Garden, the West Metro's growth and development corridor, together with Visit Espoo, which promotes tourism as well as conference and seminar activities in the city. The City of Espoo holds 100% of the company's shares.